Every so often our imagination sparks in a different way, tickling neural receptors into exploring new formats to help communicate our clients’ ideas to the world.

Victoria Delany, a talented Designer Maker, was one such client, whose playful contemporary take on age-old traditions inspired us to explore her work and processes through film as well as print.

With London’s Origin Contemporary Craft Fair approaching, and keen to avoid the predictable A6 card, we set out with Victoria to create a statement piece of promo print.

That became an A5 flyer that unfolds into a double-sided poster, detailing her showcase pieces and helping promote her work at Origin and beyond.

But we could only show so much through print – to unveil the story behind Victoria’s work we travelled to the beautiful Staffordshire countryside location of her home studio to film her at work and talk about her inspirations, traditions and tastes in the process of making.

A cluttered studio full of curious tools, noisy machines and delicate touches set the scene. What we observed was a designer full of quirk and work made with character. An enlightening window into the world of the contemporary silversmith and metalworker.

Transforming an idea into a film requires a keen process of planning, visual scripting, test shoots, styling, filming, interviewing, recording and editing, turning a day’s worth of film and dialogue into a snappy, delicate whole.

Audio had to be cleaned up, clips spliced and colour balanced. Denoise and brighten. Slow down and crop in. Technology slotting creation within the frame of the editor as virtual acetate fell to the hard drive’s cutting room floor.

We composed the soundtrack in-house too, complementing the visuals with fluttering keys and percussive, rhythmic mallets vibing the klangs of the metalworking studio, summing up an essence of the surroundings, Victoria’s work and our day in the countryside studio.

With the film made and music composed, its place upon the internet was secured, linked to the real world by a fresh QR code, printed on a business card for Victoria to hand out at Origin, ready for a scan and a trip to Youtube.

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